Potentials & Research
The Decision
Intelligence Platform.
Orria starts as a personal thinking partner. But the platform is built to scale into enterprise decision logs, government transparency, and institutional wisdom.
A new category. A massive market. Perfect timing. And a path from consumer to platform.
The Opportunity
Everyone makes decisions.
Everyone deserves better tools.
$0B+
At stake in how organizations make decisions
Gallup Workplace Research
0K
Decisions made per person per day
Sahakian & Labuzetta, 2013
0%
Adults want better tools for major life decisions
Oracle Decision Dilemma Study, 2023
0%
Executives say decision quality is their biggest lever
McKinsey
The Product
Three steps. That's it.
Speak or Type
No forms, no templates. Just say what’s on your mind. AI organises your thoughts into a clear decision framework in seconds.
Get Perspectives
Four distinct AI personalities show you what you might not see on your own. Then share with real humans who’ve been there.
Decide & Remember
Make the call. Set a deadline. Journal the outcome. Build a living record of wisdom that compounds over time.
Beyond Consumer
Decisions don't just shape people.
They shape organizations and nations.
Every company, government department, and institution makes thousands of consequential decisions — and almost none of them are captured, searchable, or learnable. Orria changes that.
Enterprise Decision Logs
Organizations log key strategic decisions — from hiring and M&A to product pivots — creating a living institutional memory. Teams can search, learn from, and build on the decisions that shaped the company.
Government & Public Sector Transparency
Departments and agencies log policy decisions, budget allocations, and administrative choices — optionally shared with the public. A verifiable record of how and why decisions were made, building trust at every level of governance.
Budget Allocation: Urban Green Spaces
Evaluated community survey data, environmental impact studies, and cost-benefit analysis across 3 proposals...
View Full Reasoning →School District Rezoning Plan
Considered enrollment projections, commute impact, equity analysis, and parent feedback from 4 town halls...
View Full Reasoning →Compliance & Risk Management
Regulated industries need to show their work. Orria’s decision logs with AI-generated reasoning summaries create a defensible audit trail — reducing liability and improving governance.
Education & Leadership Development
Universities, business schools, and corporate training programs use decision journals to develop critical thinking. Students and emerging leaders learn to structure decisions, consider multiple perspectives, and reflect on outcomes.
The Transparency Thesis
Imagine a world where a government department shares its key policy decisions publicly — not just the outcome, but the reasoning, the perspectives considered, and the trade-offs weighed. Where a company's leadership logs show not just what was decided, but how they think. Orria makes this possible: structured, searchable, and verifiable decision records that build institutional trust over time.
Growth Path
Consumer first.
Platform eventually.
Consumer — D2C
Personal thinking companion for individuals navigating life’s crossroads.
Teams & Organizations
Private team decision journals. Shared institutional wisdom. Decision quality dashboards.
Public Sector & Governance
Transparency portals. Department decision logs. Audit-ready governance records.
Platform & API
Decision intelligence infrastructure. Embeddable thinking tools. Decision data insights.
Traction & Speed
Built in public. Moving fast.
From first commit to beta-ready in under a month. Three major versions. Over 150 QA items resolved. Solo-built.
Built in 28 days
3 major versions, 162-item QA sweep
Beta: Late Feb 2026
Closed beta with early adopters
Launch: March 2026
App Store public release
Market Size
Four converging billion-dollar markets
Orria sits at the intersection of four massive, fast-growing categories. Each one represents an independent opportunity — but combined, they define a new market category.
Decision Intelligence$13.3B → $50.1B by 2030
Enterprise decision tools are a $13B market growing at 25% annually. But they’re built for boardrooms, not people. Orria democratizes structured decision-making for the consumer market — an entirely unaddressed segment.
AI Companion & Copilot$37.1B → $552.5B by 2035
The AI companion market is exploding. But most companions are general-purpose chatbots. Orria is purpose-built for the highest-stakes moments in your life — where generic advice isn’t enough.
Mental Wellness Apps$7.2B → $22.5B by 2033
Growing demand for tools that sit between “talk to a friend” and “see a therapist.” Orria fills this gap — structured support without the stigma or cost of clinical care.
AI Virtual Assistant$3.4B → $21.1B by 2030
Voice-first AI assistants are becoming the default interface. Orria is voice-native from day one — say what’s on your mind, get structured clarity back.
Decision Intelligence
AI Companion & Copilot
Mental Wellness Apps
AI Virtual Assistant
$0B+
Combined addressable market by 2035
Competitive Edge
Nothing else does this.
People already try to make better decisions. They use AI, therapists, journals, and spreadsheets. Here's where Orria goes further.
ChatGPT & AI Chatbots
Good for answers. Not for decisions.
AI chatbots give you one perspective — theirs. They don’t remember what you decided last time, can’t show you multiple angles, and forget everything the moment you close the tab. They’re search engines for advice, not thinking partners.
Therapy & Coaching
Powerful — but not for everyday crossroads.
Therapy is invaluable for deep emotional work. But booking a $200 session to think through whether to take the job offer or which school is right for your kid? That’s not what therapy is for. And no therapist is available at 2am when the decision is keeping you up.
Journal & Notes Apps
Great for writing. Terrible for thinking.
Journaling captures what you’re feeling, not what you should consider. It’s a monologue — no one pushes back, no one asks the question you’re avoiding. And a year later, good luck finding that entry about the apartment decision buried in 300 pages.
Pro/Con Lists
Logical. But decisions aren’t just logic.
A pro/con list can’t capture the gut feeling that one option scares you more. Decision matrices can’t weigh the fact that your partner’s happiness matters more than a salary bump. Real decisions are emotional, contextual, and deeply personal.
Orria is the first tool built for how people actually decide.
Voice-first input that meets you where you are. Four AI personalities that challenge each other in a live roundtable. A decision journal that remembers everything. Real perspectives from people who've navigated similar crossroads. And a reflection loop that turns choices into wisdom.
Timing
Why now?
AI is conversational now
Multi-turn facilitation at ~$0.005/session. GPT-4o makes genuine, nuanced thinking partners possible at scale for the first time.
Social media fatigue is real
Growing platform fatigue — two-thirds of users report wanting more substance and less noise from their digital tools. People are craving depth.
Complex choices are the new normal
Younger generations face more complex choices than ever — and they’re looking for thoughtful tools to help them navigate. The need is growing and completely unmet.
Business Model
Multiple revenue streams. Clear path to scale.
Consumer Subscription
Freemium with Orria Pro at $7.99 AUD/mo ($4.99 USD). Unlimited AI conversations, advanced insights, extended journal history.
From $7.99 AUD/mo per user
Enterprise Licenses
Per-seat pricing for organizations. Team decision journals, admin dashboards, SSO, and data residency controls.
Per-seat SaaS pricing
Public Sector Contracts
Government and institutional licensing for transparency portals, department-wide decision logs, and compliance tooling.
Contract-based
The Vision
A world where no one faces
their biggest decisions alone.
We started building Orria on January 18th, 2026. In under a month, we shipped three major versions, resolved 162 QA items, and built a platform that works across the full decision lifecycle.
Every career pivot, every relocation, every relationship crossroad, every policy debate, every strategic bet — these aren't just features we built. They're decisions we've wrestled with. Orria exists because the world needs a better way to think.
Interested in bringing Orria
to your organization?
We're exploring partnerships, pilots, and investment opportunities.
Let's TalkOr join the waitlist for early access